Launch of trade mall "Piter-Raduga"

The company Vinci Construction Grand Projets has built the trade mall "Raduga" in the Moscovsky district of Saint-Petersburg. Our role in the launch of trade mall "Piter-Raduga" was strategic coordination and promotional activities during the first days of functioning.

Brand Name & logo

Brand Name and logo were created by the French partner.


Ads in magazines, OOH, press-conference for the journalists of the leading media. Next stage was the city holiday with entertainment program, catering, fireworks and gifts.

What we did:

Promotion activities

Besides general coordination we organized holiday for the district residents. During the first working days of the complex, customers were given balloons, candies, broshures.